The Fragrance Foundation has announced the very first FiFi Awards ceremony to be hosted by the Perfumery Club in Moscow, Russia, on December 2nd 2010.

Mary Ellen Lapsansky, VP, The Fragrance Foundation, has been invited by the Perfumery Club as guest of honor to preside over what is sure to become a prestigious, not-to-be missed annual event.

“We are delighted that the Perfumery Club is establishing itself as such a responsive and dynamic support to the blossoming Russian fragrance market and industry,” comments Rochelle Bloom, president of The Fragrance Foundation. The Perfumery Club started in 2004 and from the first year of its existence began establishing the basis for growth. Under the energetic leadership of Marianna Penkova, Director of the Club, it has expanded the use, enjoyment and sales of fragrance to an eager market.

On January 1, 2010, an agreement was reached between The Fragrance Foundation and the Perfumery Club to utilize the trademark FiFi Awards as part of the promotion and development of the fragrance industry in Russia. In addition, the Perfumery Club will create a board of directors, a calendar of programs and events in line with the core mission statement of The Fragrance Foundation and its International partnerships and licensees in France, Germany, Great Britain, Italy, Australia and the United Arab Emirates.

“We greatly look forward to implementing many more educational and informative programs as well as presenting the exciting Russian FiFi’s,” says Marianna Penkova, director of the Perfumery Club. “It’s encouraging to know that we can share resources from the U.S. and other countries around the globe as this gives us a strong sense of belonging to a worldwide industry.”